Thursday, 28 March 2013

eat your art out!

this has to be one of my worst kept secrets EVER!


since the planning of this village started in january, i have been telling everyone i met about it. not to boost of an exciting village but more to get responses and gauge if people will buy my idea of an arts village that revolves around food. i mean, how many of us actually stop to admire the 'artistry' on a bun before we gobble it down? i certainly don't. thus in crafting up this arts village, i had a few objectives in mind.

a) see art in our everyday lives... like earlier mentioned, it's not easy to come up with interesting patterns on your daily pastry or design the frosting of a cupcake. if you think it's easy, just ask my dragonboat team mates who decorate a birthday cake for me! so i really wanted everyone to stop and just see that art can be simple and approachable too!

what do you think? A* for effort!

b) merge the passions of singaporeans! we always talk about how singapore is a food paradise and indeed it is. i love how my local hawker centre is a gourmet haven! hence if you are coming by the village, before you gobble down the food, just pause and appreciate the creativity of the matter.

so that said, here are a few reasons why you should visit MY village! (welcome to my world of shameless marketing... there are a few other villages over the same weekend BUT you don't want to miss out mine!)

1) we are the ONLY food art village. see your food turn into art or art turn into food. doesn't matter which way you prefer... you get the gist of it!

2) giveaways! i am sworn to secrecy with regards to the exact timings that we are distributing freebies but we have some interesting (and useable) items to give you. however, if you prefer the traditional pens and fans, i promise to not disappoint...

3) social media... while i like to create buzz in real life, being modern and contemporary is my mantra too. thus if you think you are big, huge or gigantic on social media, do turn up at our village to take the social media challenge OR follow our facebook page closely to be in the know of the contests that we are running.

4) community giveback... one of my guiding principles in grassroots work has always been to use the platform to bring awareness to causes amongst us that sometimes go unnoticed. for my arts village, a significant part of the food featured comes from score. you can click here to find out more about the good work that they are doing.

all in all, the village is a couple of weeks away. the stress is mounting but i'm looking forward to it because it's been an exciting three months for the team behind this entire project!

in case you missed out the earlier banner!
catch the hARTbeat @ kaki bukit!
edwin

ps: while i write the post in first person, the journey to completion is a collective effort between kaki bukit cac and eunos cac. just so that i have something to write about after the event, i will name the people behind the scenes in another post.

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